Luca Naponiello

Communication Manager, Merck Healthcare Italia

For 20 years in pharmaceutical communication, he coordinates the company's Press Office and Media Relations activities. Passionate about new media, in recent years he has been particularly dedicated to initiatives to spread digital culture and develop Merck's web ecosystem for the public. In 2017, he launched Merck's first Employee Advocacy project in Italy: the initiative, which involved 350 employees, is to date the largest training and engagement project on digital issues promoted by the company in our country. In 2023 he was in charge of the Ottostorie project, Merck Italia's branded podcast, an innovative format between storytelling, documentary and interview, with the participation of corporate ambassadors, representatives from the academic, scientific and association worlds, and ESG influencers, available on the main podcast platforms.