Avril Fudge

Avril is Senior Director of PR and Comms at Accord Healthcare EMENA and has over 20 years communications experience across consumer, healthcare and corporate sectors. Avril started her career at Ketchum Public Relations, before taking lead roles in the new business and marketing departments at Bray Leino and Guinness Care. Her BSc in Psychology and post graduate Diploma in Psychotherapy provided a good foundation for analysing and understanding audience trends to develop insightful strategic approaches that worked. Avril’s passion for corporate social responsibility (CSR) has followed her throughout her career and she has always strived to create programmes that make a difference both internally and externally. In 2017, Avril joined Accord UK taking a lead role as in PR In 2017, where she was swiftly promoted to take on the PR&Comms EMENA remit.